Your Idea, Inc

Your Idea, Inc

Book - 2010
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Burt's Bees . . . Crocs . . . MySpace . . .

Every time a new story about how some nobody from nowhere got rich producing some clever new product in his garage, you may think, "Why can't I do that?" Well, anyone can--the trick is to take those good ideas and build them into great products that can succeed in the marketplace. In this book, you will get the 12-step plan you need to make your new product or service a profitable reality. You will learn important skills for success, including how to:
Refine their idea to attract a target audience Research the competition Find the right manufacturer Create appropriate brand messaging Build buzz online and beyond Work trade shows and conventions
Written by a woman with no formal business experience who turned her own idea into a million-dollar company, this book is the pragmatic yet inspiring guide every aspiring entrepreneur is looking for.
Publisher: Avon, Mass. : Adams Media, c2010
ISBN: 9781598699098
1598699091
Branch Call Number: 338
Characteristics: xiii, 241 pages ;,22 cm

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