Rocket

Rocket

Eight Lessons To Secure Infinite Growth

Book - 2016
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Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Shultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a "how-to" lesson, and by the end, you'll have what you need to turn your best customers into apostles, cravers, and brand ambassadors. A must-have guide for everyone who wants to grow their business faster than a competitor, this authentic, vibrant, and engaging book brings you the latest practical techniques for knowing your customers' desires and behaviours in order to deliver intimately rewarding experiences every time they shop--including knowing what they need before they do.
Publisher: ©2016
New York :, McGraw-Hill Education,, [2016]
Copyright Date: ©2016
ISBN: 9781259585425
1259585425
Branch Call Number: 658.02
Characteristics: xxxiv, 284 pages ;,24 cm

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