The West fueled an entire industry: the entertainment business. When the first Western movie was shown, the audience stood up, cheered, and shouted for a re-run. Said Bronco Billy Anderson, "That's it. It's going to be the picture business for me. The future has no end. This program shows the West as the subject of popular culture and show business, the greatest circus act in the world, from dime novels to Buffalo Bill's Wild West Show, from the movie cowboys to that modern embodiment of the cowboy spirit, the country singer.