Trends In Apparel MarketingStreaming Video - 2005
Technology and a booming U.S. economy are driving innovation in the clothing industry that is beneficial to businesses and consumers alike. This program examines trends in apparel marketing and changes in manufacturing and distribution. Bricks-and-mortar marketing via retail, department, discount, specialty, and outlet stores; catalog sales; shopping by television; and online buying are all discussed. In addition, interviews with a distributor, a buyer, and a retailer provide insider perspectives on this dynamic industry.
Publisher: New York, N.Y. : Films Media Group, , c1998
Characteristics: 1 streaming video file (17 min.) :,sd., col., digital file +,instructional materials (online)