Turning Around General Motors

Turning Around General Motors

Streaming Video - 2007
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Harry J. Pearce, Executive Vice President and General Counsel, General Motors Corp. In a stunningly candid interview, Harry Pearce describes the mistakes that led to General Motors' huge loss of market share-the mismanagement of the board, the arrogance and isolation of top management-and shares GM's strategy for reforming the world's largest automaker and regaining world dominance in the automobile market. Back from the brink, here is how GM has made a new beginning with its customers and employees.
Publisher: New York, N.Y. : Films Media Group, [2007], c1994
Characteristics: 1 streaming video file (30 min.) :,sd., col., digital file


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