Visual MerchandisingStreaming Video - 2005
This informative video shows students how to analyze the essential elements involved in creating the right ambiance for merchandise. Includes: the creation or change of a store's identity, both from the inside and through windows; techniques for using space, line, and lighting; how to utilize colors; and the showmanship created by using current events and holiday themes. Leading professionals discuss how visual merchandising has become a prime selling force in stores today. Viewers learn about the skills and interests needed to become a visual merchandiser and the wide range of career options available.
Publisher: New York, N.Y. : Films Media Group, , c1994
Characteristics: 1 streaming video file (35 min.) :,sd., col., digital file +,instructional materials (online)