Your Computer, Your Way

Your Computer, Your Way

Dell And The Direct Sales Model

Streaming Video - 2005
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At Dell Computers, four hours is all it takes to build, test, and ship a custom PC. In this program, NewsHour correspondent Tom Bearden investigates Dell Computers' direct sales model and its impact on retailers and manufacturers. Visionary Michael Dell and top industry executives from Compaq, Gateway, and Circuit City stress the vital importance of improving supply chain management, providing single-point accountability, and leveraging efficiencies. But as Gateway and Circuit City scramble to exploit the trend toward customization, are computer manufacturers gearing up to eliminate retail altogether?
Publisher: New York, N.Y. : Films Media Group, [2005], c1999
Characteristics: 1 streaming video file (11 min.) :,sd., col., digital file
Alternative Title: Dell and the direct sales model

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