Creating New Categories, Businesses, And Markets

Creating New Categories, Businesses, And Markets

Streaming Video - 2005
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Filmed at USC's Marshall School of Business, this program, guest-hosted by CNBC's Stuart Varney, partners two innovators from opposite ends of the retail supply spectrum: Thomas Stemberg, chairman and CEO of Staples, and Carl Yankowski, former CEO of Palm, a market leader in hand-held computers. Topics of discussion include creating categories, looking forward and staying ahead, and distribution, from shelf space to cyberspace. In addition, MBA students and faculty ask questions about mentors, managing Wall Street expectations, and maintaining focus.
Publisher: New York, N.Y. : Films Media Group, [2005], c2000
Characteristics: 1 streaming video file (57 min.) :,sd., col., digital

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