The Trend

The Trend

Where Fashion Begins

Streaming Video - 2005
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From Paris to London, Monte Carlo to Milan, and Munich to LA, taste-makers Li Edelkoort, Gucci's Tom Ford, and Werner Baldessarini, of Hugo Boss, seek to identify the spirit of the age wherever they can find it-and then translate it into the next big trend in fashions. In this program, Edelkoort, Ford, Baldessarini, and others unravel the intricacies of clothing-oriented trend-spotting. In addition, parallel examples of trend-spotting are drawn from BMW subsidiary Designworks/USA, since the automotive industry is as driven by taste as the clothing industry is. A Deutsche Welle Production.
Publisher: New York, N.Y. : Films Media Group, [2005], c2000
Characteristics: 1 streaming video file (26 min.) :,sd., col., digital
Alternative Title: Where fashion begins

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