Big Mac Under Attack

Big Mac Under Attack

Unknown - 2005
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Hungry consumers in America and abroad are losing their appetite for the world's largest fast food company. Is McDonald's a brand on the verge of collapse, or can it be revitalized? This program strives to find out, as Harvard Business School's David Upton, Philip Morris litigator John Banzhaf, BBC business editor Jeff Randall, and neuroscientist Ann Kelley cite fat- and sugar-laden foods, cannibalistic over-franchising, menu stagnation, and competition with Subway as factors in the giant's decline. McDonald's accepts that there are problems, but is determined to fix them. The plan? More customers, more often.
Publisher: New York, N.Y. : Films Media Group, [2005], c2003
Characteristics: 1 streaming video file (38 min.) :,sd., col., digital

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