Comrade Kamprad

Comrade Kamprad

IKEA Goes To Russia

Streaming Video - 2007
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The Vikings never conquered Russia, but Swedish mega-retailer IKEA might just pull it off. In this case, victory depends on sweet-talking, arm-twisting, and impromptu brainstorming-skills that company founder Ingvar Kamprad has perfected over a long life in business. This program follows Kamprad and a handful of colleagues during their 10-day trip across Moscow and more remote regions, revealing the political and logistical challenges that must be overcome to solidify a domestic supply chain and make IKEA Russia profitable. The result is both an illuminating international business case study and a remarkable profile of one of the world's richest, oldest, and most charismatic entrepreneurs.
Publisher: New York, N.Y. : Films Media Group, [2007], c2005
Characteristics: 1 streaming video file (46 min.) :,sd., col., digital file
Alternative Title: IKEgoes to Russia

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