Every year, more people learn about the Fairtrade organization and buy Fairtrade-approved products. What are the benefits of Fairtrade certification and how does the system work? This program explains, using case studies of Fairtrade's activities and interviews with individuals involved in the organization. Viewers learn about the meanings behind the Fairtrade label, how the Fairtrade premium is determined and applied to pricing, and how the group encourages farmers to form cooperatives in order to increase their influence with suppliers and buyers. Ways in which Fairtrade is promoted, such as Fairtrade Fortnight, are also discussed.