Generating And Protecting Business Ideas

Generating And Protecting Business Ideas

Streaming Video - 2013
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In business, a good idea can be worth millions. But how do you generate and then shield ideas from competitors who might steal them? This program explores how businesses effectively develop and protect their ideas. Split into three sections and with input from entrepreneurs including Philip Taylor, Sir James Dyson, and leading patent lawyer Carin Burchill, the video looks at sources of new ideas, development, spotting trends, finding a niche market, copyright, patents, and trademarks.
Publisher: New York, N.Y. : Films Media Group, [2013], c2010
Characteristics: 1 online resource (1 video file (20 min.)) :,sd., col. +,instructional materials (online)

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