Confectioner David Klein And The Jelly Belly Jelly Bean

Streaming Video - 2013
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"In life, you only need to be a genius for 15 seconds," says David Klein, who in 1976 dreamed up the sensational Jelly Belly jelly bean. "This is America. If you come up with a good idea, you can run with that idea." Unfortunately, Klein's eccentric personality and peculiar sense of business led him to sell the rights to the trademark and iconic logo just before Jelly Belly exploded into a billion-dollar enterprise. After that, the company erased his name from its history, stripping Klein of what he valued most: his place in the Jelly Belly saga. Candyman tells the story of David Klein - partly inspiring, partly cautionary - as it studies both the upside and the downside of the American Dream. Is there room for eccentric genius in the modern corporate world?
Publisher: New York, N.Y. : Films Media Group, [2013], c2010
Characteristics: 1 streaming video file (52 min.) :,sd., col


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