TEDTalks

TEDTalks

Tim Leberecht - 3 Ways To (Usefully) Lose Control Of Your Brand

Streaming Video - 2013
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The days are past (if indeed they ever existed) when a person, company, or brand could tightly control its reputation; online chatter and spin mean that if you're relevant, there's a constant, free-form conversation happening about you that you have no control over. In this TEDTalk, marketer Tim Leberecht offers three big ideas about accepting that loss of control-even designing for it and using it as an impetus to recommit to your values.
Publisher: New York, N.Y. : Films Media Group, [2013], c2012
Characteristics: 1 streaming video file (6 min.) :,sd., col

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