Breaking the Wall of the Polling BoothBreaking the Wall of the Polling Booth
How Electoral Psychology Enlightens Democratic Citizenship
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Streaming Video, 2013
Current format, Streaming Video, 2013, , Available .
Streaming Video, 2013
Current format, Streaming Video, 2013, , Available . Offered in 0 more formats
What do citizens think about in the polling booth? Despite the latest technological innovations in electoral methods, the voter's mind has been neglected by academia. Michael Bruter of the London School of Economics aims to fill this gap with his current project funded by the European Research Council. Having published widely in the fields of political behavior, political psychology, identity, public opinion, extremism, and social science research methods, In this Falling Walls lecture, Bruter explores how voters think in 15 countries - combining surveys, interviews, experiments, and direct observation, including innovative techniques such as "election diaries," "polling station observers," and "emotional" questions on favorite animal, color, or drink - toward understanding more about the role of personality and emotions in the vote. His project is expected to have a significant impact on our awareness of political identity and electoral decisions, including specific topics like psychology of extremism, voters' identity, and young people's participation.
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