First-Mover Advantage

First-Mover Advantage

Streaming Video - 2012
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According to the sixth chapter of The Art of War being "first in the field" allows the clever combatant to triumph. But in business, is it better to pioneer or to learn from others' mistakes? This program examines the concept of "first-mover advantage." With marketing guru Philip Kotler, who agrees that it's good to be an innovator - but only if you can do it well - and Tony Visconti, Dame Anita Roddick, Larry Flynt, and Poul Nyrup Rasmussen.
Publisher: New York, N.Y. : Films Media Group, [2012], c2011
Characteristics: 1 streaming video file (17 min.) :,sd., col

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