TEDTalks

TEDTalks

Steve Howard - Let's Go All-in On Selling Sustainability

Streaming Video - 2014
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The big blue buildings of Ikea have sprouted solar panels and wind turbines; inside, shelves are stocked with LED lighting and recycled cotton. Why? Because as Steve Howard puts it: "Sustainability has gone from a nice-to-do to a must-do." Howard, the chief sustainability officer at the furniture megastore, talks about his quest to sell eco-friendly materials and practices - both internally and to worldwide customers - and lays a challenge for other global giants.
Publisher: New York, N.Y. : Films Media Group, [2014], c2013
Characteristics: 1 streaming video file :,sd., col

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