Going Global

Going Global

Streaming Video - 2014
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This program examines how the world's most recognized brands have become global successes. Experts reveal how thriving worldwide brands have adapted to new and developing markets, either by altering their products, or by changing their marketing to specific cultural needs.
Publisher: New York, N.Y. : Films Media Group, [2014], c2014
Characteristics: 1 streaming video file (50 min.) :,sound, color


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