Friction

Friction

Passion Brands In The Age Of Disruption

Book - 2017
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"This book explains how to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that cuts through the hype of the latest media technology. A brand that focuses on behaviors over messaging. A brand that empowers its customers and dominates the competition"--Back cover.
Publisher: ©2017
Brooklyn, NY :, PowerHouse Books,, 2017
Edition: First edition
Copyright Date: ©2017
ISBN: 9781576878361
1576878368
Branch Call Number: 658.827 Rosenblum
Characteristics: 238 pages :,illustrations (some color) ;,25 cm
Additional Contributors: Berg, Jordan

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