The Power of Conversation

The Power of Conversation

Streaming Video - 2016
Rate this:
Advertisements haven&́#x80;™t disappeared from TV just yet, but brand wars are now taking place on a different screen. The war being waged is a digital one. No brand can ignore the power of social networks&́#x80;”2 billion users in the world, an unbelievable sounding board. Social media has changed the rules of communication between brands and consumers. The digital era knows no respite, everything happens in real time, there is unrelenting exposure and interaction in terms of image and reputation. So how can brands successfully engage with social media? Rule number one: they must be transparent and attentive to their customers. We look at how McDonalds France has managed to do so. Brands must also be exemplary and give meaning to their businesses, which is what you will discover with IBM in the U.S. And most of all, brands must be able to adapt themselves to the codes of communication particular to social media. There is a new digital language to learn. In the Digital Age, the future belongs to conversational brands.
Publisher: [Place of publication not identified] :, CINEFETE,, [2016]
New York, N.Y. :, Distributed by Infobase,, 2018
©2016
Copyright Date: ©2016
Characteristics: 1 online resource (1 video file (27 min., 46 sec)) :,sound, color
video file, rda

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at my library

  Loading...
[]
[]
To Top