The Public Relations FirmeBook - 2015
This book takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The business of public relations is covered in the first section of the book. The second section provides detail on the relationship between firm and client and focuses on what firms must do to satisfy client expectations of their work. The third and final section outlines how firms establish success or failure. Expert advice is provided on everything from hiring a firm to defining output and outcome expectations and everything in between.
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) :, Business Expert Press,, 2015
Edition: First edition
Characteristics: 1 online resource (xii, 111 pages)