The Business of Belief
How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to BelieveDownloadable Audiobook - 2014
Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding, pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others. Whether you are launching a new brand or marketing campaign, selling products and services, coaching individuals or leading a team, this audiobook will shatter your assumptions about leadership and the art of influence, and give you the invaluable insights required to understand and move others.
Publisher: Prince Frederick, Md. : Recorded Books, Inc. ; [Prince Frederick, Md.] : [Distributed by] OneClick Digital, 2014, 
Characteristics: 1 online resource (2 hr., 2 min.)
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