The Discipline Of Market Leaders

The Discipline Of Market Leaders

Choose Your Customers, Narrow Your Focus, Dominate Your Markets

Book - 1995
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This work presents a simple thesis: that sucessful companies - the market leaders - excel at delivering one type of value to their chosen customers. Market leaders choose a single value discipline and literally build their organization around it.
Publisher: Reading, Mass. : Addison-Wesley Pub. Co., c1995
ISBN: 9780201406481
Characteristics: xvi, 208 pages ;,24 cm
Additional Contributors: Wiersema, Fred D.


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