The Discipline Of Market Leaders
Choose Your Customers, Narrow Your Focus, Dominate Your MarketsBook - 1995
This work presents a simple thesis: that sucessful companies - the market leaders - excel at delivering one type of value to their chosen customers. Market leaders choose a single value discipline and literally build their organization around it.
Publisher: Reading, Mass. : Addison-Wesley Pub. Co., c1995
Characteristics: xvi, 208 pages ;,24 cm