The Total Package

The Total Package

The Evolution And Secret Meanings Of Boxes, Bottles, Cans, And Tubes

Book - 1995
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By the author of Populuxe. This text explains how manufacturers play with the consumer's mind in an attempt to sell day-to-day products such as soap and breakfast cereal, each product sitting on a supermarket shelf having been carefully designed to promote instant desirability.
Publisher: Boston : Little, Brown, c1995
ISBN: 9780316364805
0316364800
Characteristics: xi, 289 pages :,illustrations (some color) ;,25 cm

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