The Total Package
The Evolution And Secret Meanings Of Boxes, Bottles, Cans, And TubesBook - 1995
By the author of Populuxe. This text explains how manufacturers play with the consumer's mind in an attempt to sell day-to-day products such as soap and breakfast cereal, each product sitting on a supermarket shelf having been carefully designed to promote instant desirability.
Publisher: Boston : Little, Brown, c1995
Characteristics: xi, 289 pages :,illustrations (some color) ;,25 cm