NTC's Dictionary Of AdvertisingBook - 1993
Provides concise definitions of over 5,000 terms and acronyms currently used in advertising, marketing, and communications, drawn from the daily working vocabulary in agencies and corporations. Well cross-referenced. Most of the terms are standard English, but some (especially acronyms) would benefit by a guide to the pronunciation. About 1,000 entries are new to the second edition. Annotation c. by Book News, Inc., Portland, Or.