NTC's Dictionary Of Advertising

NTC's Dictionary Of Advertising

Book - 1993
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Provides concise definitions of over 5,000 terms and acronyms currently used in advertising, marketing, and communications, drawn from the daily working vocabulary in agencies and corporations. Well cross-referenced. Most of the terms are standard English, but some (especially acronyms) would benefit by a guide to the pronunciation. About 1,000 entries are new to the second edition. Annotation c. by Book News, Inc., Portland, Or.
Publisher: Lincolnwood, Ill., USA : National Textbook Co., c1993
Edition: 2nd ed
ISBN: 9780844234861
Characteristics: ix, 222 pages ;,24 cm
Additional Contributors: Urdang, Laurence


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