NTC's Dictionary Of Advertising

NTC's Dictionary Of Advertising

Book - 1993
Rate this:
Provides concise definitions of over 5,000 terms and acronyms currently used in advertising, marketing, and communications, drawn from the daily working vocabulary in agencies and corporations. Well cross-referenced. Most of the terms are standard English, but some (especially acronyms) would benefit by a guide to the pronunciation. About 1,000 entries are new to the second edition. Annotation c. by Book News, Inc., Portland, Or.
Publisher: Lincolnwood, Ill., USA : National Textbook Co., c1993
Edition: 2nd ed
ISBN: 9780844234861
0844234869
Characteristics: ix, 222 pages ;,24 cm
Additional Contributors: Urdang, Laurence

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at my library

  Loading...
[]
[]
To Top